Photography and Marketing Blog

March 25, 2008

Free Magazines for Photographers

Here are FREE magazine subscriptions for photographers. You have to be a photographer to qualify.

What’s the catch? No catch! These magazines get their revenue from advertisers.

Free Rangefinder Magazine Subscription

Free Aftercapture Magazine

Free Professional Photographer Magazine

Free Studio Photographer Magazine Subscription

You can also read all their articles online at the website. 

 

If you know of any other free magazines, please add it in the comments below.

March 13, 2008

Photography on radio!

You can listen to interviews with photographers on Inside Digital Photo.

A website a day, keeps the doctors away!

Filed under: Photography Tutorial — Tags: , , , , — silvasphoto @ 1:35 pm

When I was in a poetry class in college, my instructor told us that to be able to write well, you need to read A LOT!

Stephen King, who is probably the most prolific and published writer in the whole world, reads every single day.  He probably reads a book a day or a book every 2 days.  Whenever he gets on his car, he pops an audio recording of a book so even when he can’t read, he can listen to a book.

It’s the same with photography, you need to look at a LOT of photography to get better.

I try to look at photography websites everyday so that I can absorb different techniques and open my mind to new ideas.

Here is a good website with explanations of why he likes each photo.

http://admiredbybeckstead.com/

March 12, 2008

Aperture tutorial

Filed under: Photography Tutorial — Tags: , , , , , , , — silvasphoto @ 5:44 pm

Here is a video that will explain aperture more thoroughly.

Depth of Field tutorial

Here is a great video tutorial on depth of field.

January 23, 2008

How to price your Wedding Photography

Filed under: Pricing Tutorial — Tags: , , , , , , — silvasphoto @ 4:47 pm

Pricing your wedding photography is one of the trickiest part of being a wedding photographer.  How much is your time and effort worth?

In the beginning, when you are still trying to build experience and portfolio, you might work some jobs for free or very little money.  This is okay and extremely natural as it would be unethical for you to charge very high when you don’t have the experience.

But as you improve and your business grows, how much should you charge?

It all depends on a lot of factors and each photographer is different.

  • Location.  The price of photography is different in a big city such as New York as opposed to a small town.
  • Experience.  Are you just starting out or have you been in the business a while?

What most people don’t realize is that photography is a full time job even though they only see us on their wedding day, we are also working the entire week editing the photos, creating the albums, marketing, meeting with clients, etc.  So your wages should be at least what somebody working full time is making.

You should raise your prices whenever:

  • when your expenses increase.  As your business grows, your expenses increase too so your prices should cover that.
  • Whenever you get a lot of bookings.  This means that you are in demand so you can raise your prices a bit.  At first, the bookings will lessen, but you will be doing less jobs for the same amount of money.
  • Whenever people tell you that you are affordable.  This means that you are worth more so you can charge more.
  • Raise your prices at least every year consistently.  This ensures that your prices are keeping up with the increasing prices of everyday things. 

View this blog about pricing:  http://photolovecat.blogspot.com/2007/03/pricing.html

December 29, 2007

Photography Packaging and Marketing

Image is everything.  That is why branding yourself and your work is so important.

Branding and packaging increases the perceived value of a product.  Compare a stack of 4×6′s to a beautiful album of 4×6′s.  Compare an 8×10 print to the same 8×10 print, matted and framed. 

Your brand has to be consistent across all your products and packaging for it to be effective.  This means everything from your business cards, your letterheads, your photo folders, photo boxes, mailing postcards, brochures, envelopes, etc. have to have your branding.  Use a consistent font and color scheme to reinforce your brand to your clients.

Branding also reinforces to the client your professionalism and your commitment to your work as opposed to some fly-by-night operation.

Check out this great blog about how to market and package the photographs that you give out to clients.

Photo Packaging Blog

You can also view a PDF file about photo packaging.

Presentation Brochure

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