Image is everything. That is why branding yourself and your work is so important.
Branding and packaging increases the perceived value of a product. Compare a stack of 4×6’s to a beautiful album of 4×6’s. Compare an 8×10 print to the same 8×10 print, matted and framed.
Your brand has to be consistent across all your products and packaging for it to be effective. This means everything from your business cards, your letterheads, your photo folders, photo boxes, mailing postcards, brochures, envelopes, etc. have to have your branding. Use a consistent font and color scheme to reinforce your brand to your clients.
Branding also reinforces to the client your professionalism and your commitment to your work as opposed to some fly-by-night operation.
Check out this great blog about how to market and package the photographs that you give out to clients.
You can also view a PDF file about photo packaging.
