Photography and Marketing Blog

December 29, 2007

The average cost of a wedding

Filed under: Photography Tutorial — Tags: , , , , — silvasphoto @ 3:41 pm

As wedding photographers, it is very important for us to know our market very well.  Do you know how much your bride spends on her wedding?  Do you know how much of that budget she spends on the wedding photography?

According to costofwedding.com, the average couple in Charleston, South Carolina spends $25,340 for their wedding.  (You can also view the cost of wedding in other cities in the USA in their website)

Here is a sample of how the average wedding budget is spent.  Some brides give more priority to certain items, such as a wedding gown or a spectacular venue or a six-string orchestra, and may adjust their budget accordingly.  It all depends on what is most important to the wedding couple.  Also, wedding budgets differ depending on how many guests the bride has.

Rings (Wedding and Engagement) 15%
Wedding Gown (including accessories such as veil, tiara, etc.) 5%
Wedding Reception and Catering 35%
Photography and Videography 10%
Music and Entertainment 4%
Flowers and Decoration 13%
Cake 3%
Wedding Party Gifts 2%
Wedding Invitation 4%
Rehearsal Dinner 2%
Officiant/Ceremony Fees 1%
Transportation 2%
Tuexedos 1%
Pre-Wedding Parties 3%
12.jpg

Photography Packaging and Marketing

Image is everything.  That is why branding yourself and your work is so important.

Branding and packaging increases the perceived value of a product.  Compare a stack of 4×6′s to a beautiful album of 4×6′s.  Compare an 8×10 print to the same 8×10 print, matted and framed. 

Your brand has to be consistent across all your products and packaging for it to be effective.  This means everything from your business cards, your letterheads, your photo folders, photo boxes, mailing postcards, brochures, envelopes, etc. have to have your branding.  Use a consistent font and color scheme to reinforce your brand to your clients.

Branding also reinforces to the client your professionalism and your commitment to your work as opposed to some fly-by-night operation.

Check out this great blog about how to market and package the photographs that you give out to clients.

Photo Packaging Blog

You can also view a PDF file about photo packaging.

Presentation Brochure

December 28, 2007

Photography Forum lurking

Filed under: Photography Resources — Tags: , , — silvasphoto @ 4:03 pm

Every day, as I go about my daily work : usually either editing photos, preparing for a new shoot or fixing my website, I run into various problems, questions and dilemmas. 

I’ve found that the best and fastest way to answer my questions is usually through forums, most notably

        Photo.net 
        Digital Wedding Forum - requires registration
        Photography-on-the.net Canon Digital Photography Forum

I like Photo.net best because there is no need to register and the information there is really good. I usually do a Google search like “keyword site:photo.net” where keyword would be replaced by the keyword that I’m looking for. I don’t really know why I do this instead of just using Photo.net’s search engine (which is also google), I guess cause it’s more convenient cause I have a Google toolbar.

I also like Digital Wedding Forum but I hate the hassle of logging on everytime I need information and also the fact that I can’t google them like I do Photo.net. The advantage of dwf is that since it is ONLY for photographers, there are some information there that are more delicate I guess and photographers are less afraid to say what they mean in case their clients are googling them.

I rarely go to the Canon forum, probably because I’m not really a canon user but also because usually between photo.net and dwf, my question usually gets answered.

The only problems with these forums are that sometimes, instead of people answering questions to help other people, some threads devolve into debates about things that aren’t really relevant (ex. somebody would ask for advice of which camera to buy and the thread devolves into a film vs digital debate or nikon vs canon debate which might not necessarily be helpful to the person asking the question)

I always need to look through several threads to get an answer cause I guess there really isn’t one answer to any question.

Writing blogs and blog stalking…

Filed under: Photography Resources — Tags: , , , — silvasphoto @ 3:08 pm

As you all probably don’t know, I have recently moved from other blog sites to my new blog site here at wordpress.  I have two blogs, one is for photographers and one is for my clients.  I love love LOVE wordpress since I can put really BIG photos in this blog compared to my old blogs (see my old blog for photographers and for clients ).

 I’ve also taken to blog stalking. The blogs I’m stalking the most now is:

Jessica Claire’s Blog
I love Jessica Claire and at the same time I hate her and I want to scratch her eyes out cause I’m so jealous!  Just kidding, Jessica Claire is really great, I love her photos cause they’re always fun, fresh and the colors are super punchy!  I learn a lot just looking at her photos and in her blog, she sometimes explains how she does some of the stuff that she does.  It’s a blog for her clients so you kinda have to read between the lines, and imagine a little bit, but she also has a lot of tutorials around the web so if you search for her name on Google, you’ll find out a lot about how she does what she does.  

Here is Jessica Claire’s FAQ about Photography

Here is Jessica Claire’s video tutorial on Simple Photo Minute about how she gets her pictures to be so punchy in Adobe Photoshop. Or if that doesn’t work, try Jessica Claire’s video tutorial

Jessica Claire also has a text version of the video somewhere in the Digital Wedding Forum but you have to be a registered member to view it.   She also has an interview         

Other blogs that I plan to stalk soon when I have the time are:
          Jeff Ascough’s blog for photographers
          Interview on Jeff Ascough.
           Becker’s blog for photographers
          Anne Almasy’s Blog
 
If you find any blogs worth stalking, please post it in the comment below. 

Happy Blog Stalking!

Totally revamped my Photography Website with Flash!

Filed under: Website Tutorial — silvasphoto @ 2:37 pm

I just totally redid my website with Flash photo galleries and the best thing about it is that I did not even have to open up Macromedia Flash to do it.

The old photo galleries are still up on my website as the non-Flash alternative for people who do not have Flash or don’t want to wait for the Flash to load.   It is a javascript slideshow, you can download the code from http://www.barelyfitz.com/projects/slideshow/ .  This page would also explain to you how to install the code to your website and how to customize the interface for your use.  View my javascript slideshow at http://silvasphoto.com/wedding/slideshow.php .  There are lots of other slideshow javascripts out there but this is just the first one that worked.
This javascript slideshow actually worked pretty well but I thought it lacked a certain sumthin’ sumthin’ so I started looking for Flash slideshows.  I came across Simpleviewer at http://www.airtightinteractive.com/simpleviewer/ and Autoviewer at http://www.airtightinteractive.com/projects/autoviewer/ from the same company Airtight Interactive and thought that was pretty neat so I implemented it in my website here http://silvasphoto.com/sswedding/ .  I actually have seen simpleviewer and autoviewer used in a lot of other photography websites so I am in pretty good company.

Well, imagine my dismay when after I have done all this work, I discovered JAlbum at http://jalbum.net/ which is a free downloadable software that makes online photo galleries in a very easy interface but they also have Simpleviewer and Autoviewer as Skins!  (You mean I didn’t have through all that code???)  Well, I already did the Simpleviewer and Autoviewer so I’m not about to change it but I still have another gallery to make which is the Photo Gallery of my complete weddings and engagement sessions. 

Well, before to handle all the ordering of the photos, I used Backprint at http://backprint.com cause it’s free to register but when somebody buys a photo, they get 15% of the price which is not bad since they print and send the photos to the customer.  Not a bad deal, but 15% is still 15% and I could easily code a shopping cart from scratch.  (I could but I won’t.  At this point in my life, it’s too much trouble to code anything from scratch when other people have already made a near-perfect shopping cart.)  The only problem is looking for a shopping cart that would suit me and of course, is FREE!

So I install JAlbum and my oh my oh my!  What do I discover!  In their most popular skin the Chameleon, in addition to the most awesome and coolest photo gallery, it also has a Shopping Cart attached to it!  Payments are made via paypal which is perfect and it’s free (aside from the paypal transaction fee). 

View my JAlbum Chameleon Photo Gallery at http://www.silvasphoto.com/album/

Having fun with Photo reflectors

Filed under: Lighting Tutorial — Tags: , , , , — silvasphoto @ 2:36 pm

I just recently acquired a Photo Reflector, the 5 in 1 type with 5 different surfaces.  Cost about $60 and is probably the best $60 I ever spent. 

See samples of my boudoir photoshoot where I used reflectors here http://boudoirsc.com

Here is what all the different sides of the reflector are for:

  • White Side – for natural results
  • Black Side – to block light and to shade
  • Silver Side - add contrast to image
  • Gold Side - for warmer but still natural light
  • Translucent – to diffuse and soften light

What we did mostly is to point my SB-800 flash towards the reflector instead of the subject and let the light bounce through the reflector creating a softer light with less harsh shadows.  We used mostly gold and silver for this photo shoot although I prefer the silver because the gold introduces a yellow cast to the photo.

Here is a sample boudoir shot with no flash, just natural light.

Boudoir Photography

Here is a boudoir photograph with flash bounced off the silver side of the reflector.  Notice how her skin is glowing with a silver sheen.

Boudoir Photography 

Photoshop Editing Workflow for Photo Shoots

Filed under: Workflow — silvasphoto @ 2:36 pm

My usual workflow from any shoot is that I download my images from my compact flash card to my hard drive.  Then I burn the RAW images immediately onto a CD or DVD and I cannot rest til I have seen the images on CD so that I know it is safe and I have all my images.

Using My Computer or Explorer, I arrange the files according to event such as Bridal Preparation, Bridal Walk, Wedding Ceremony, Group Shots, Reception, etc.  I use My Computer instead of Adobe Bridge or other photo software because I find it faster and not such a huge hog on my computer resources.

Then I choose the best photos from each section.  In some photos, some people are blinking and those are immediately no-nos (unless that’s the only photo of that and it is important, then I would try to open the eye in Photoshop.).  Some brides or some grooms are blinkers and if they are, that kinda narrows down the photo choices a bit.  I make sure I take enough photos to make sure nobody’s blinking especially on Group Photos.  (Small Groups, 3 takes, usually 1 vertical, 2 horizontals, for Big groups, I’d take as much as 5 or more:  it is easier to click the camera 5x than to Photoshop eyes)  I try to speak or make a joke between shots so that people will have different expressions in each shot.

I then open up each RAW file (.nef) in Photoshop’s Camera Raw which allows me to change the white balance and the exposure.  I usually just change the white balance if the photo appears too yellow or too grey, then I use the Auto exposure and usually it works fine.  If it is still too dark or too light, I adjust the exposure either up to -2 or +2.  I don’t go beyond that unless absolutely necessary.  I watch the highlights to make sure I don’t clip any info.  (Cause I can still adjust it in Photoshop) I also bump up the contrast but not a lot. 

Other things I watch for are vignetting, which is the black thing around the edges of the photo, which I always remove in Camera Raw; and Sharpening, if some photos are a bit soft (if it’s out of focus, there is very little you can do but if it is just a tiny bit soft, I fix it).

Then I press OK which takes me to Photoshop where all the fun begins.  I crop the photo to the framing that I want, adjust the horizon if it is crooked, sometimes I make a horizontal shot vertical if there is too much unnecessary space, sometimes I frame the photo diagonal to add effect.

Then I do the Levels (I do the crop first so my levels are for the cropped photo).  I usually just press Auto and just look at the photo to see how it affected the color and the brightness.  Then I tweak it by putting the black point as far as I can put it without clipping important detail, same with the white point.  Then I fix the midpoint til the photo is as light as I’d like it.

Then I do Curves and just usually do either the Linear Contrast or the Medium Contrast.  (Curves still scares me so that is about as far as I go for now)

Then I do retouching like if there’s people in the background, I clone them out.  If there’s blemishes, I heal them.  If it’s a closeup of a face, sometimes I fix the lines like laugh lines, wrinkle lines, stray hair, bra straps etc. 

Then I save the file as jpg.  After I finished all the files (which takes me 2-3 days depending on how picky I am), I again burn these to a CD so that it will be safe. 

I then send it to the photo lab.  I usually just upload it to the website or if I have time or if it’s rush, I go to the photo lab myself. 

When I get the photos, I either mail it to the client, or meet with the client. 

Shooting on RAW instead of JPEG

Filed under: Workflow — silvasphoto @ 2:35 pm

I’ve just recently discovered the joy of shooting on RAW.  Instead of setting my camera to Finest Quality JPEG, I use RAW setting instead.  With JPEG, all the file information of the photo is compressed so that the file size is smaller and you can take more photos.  But with RAW which is considered a Digital Negative, all the information is uncompressed and with Adobe Photoshop, you can change settings such as White Balance, Exposure and other cool things while still maintaining high quality.

I’ve started using RAW for every photo that I take because I love the degree of control it allows me at post-production.  I especially love shooting on RAW on weddings because I can’t afford to make mistakes during weddings but of course sometimes I do, but since I shoot on RAW, I can correct it in Photoshop.  Some purists would say that I should learn to shoot properly and set my exposures properly but in stressful shoots such as a wedding, you don’t really have time to fiddle with the camera while an event is happening in front of you that if you so much as blink, the moment is gone.  I’m also moving from different locations, indoor, outdoor, indoor again, shade so it’s not always easy to change settings while running.

Selling Stock Photography via Microstock Sites

Filed under: Photography Tutorial — silvasphoto @ 2:34 pm

Microstock sites are websites that sell stock photos to consumers, usually royalty-free.  Microstock websites accept photos from amateur photographers and hobbyists as well as professional photographers.  Since the stock shots are very affordable, the photos from these websites are usually used by small businesses such as for their websites, company brochures, family newsletters, etc. but some have also been used in magazines, billboards and other commercial uses.
 
Pay per photo is usually small, (a percentage of the sale price which is also small) but if you sell a lot of photos (which is pretty easy), you earn a lot.  Some photographers who have hundreds of photos online claim to earn $100 to $300 a month from these sites but you have to have a HUGE portfolio to achieve this.  These sites are quite picky about quality of the photo, useability, noise and other technical qualities as these photos should theoretically be able to print at billboard size in high quality. 

Here are the sites that I have tried:

THE BIG 6
View  

Istockphoto
You have to take an online quiz then submit 3 pictures for review. I had to submit 5 before I got accepted. The 2 they didn’t like because the focus was too shallow. But I got in! In the email, they say “Congratulations, the iStockphoto administrators have determined that your images are commercially and technically ready for iStockphoto.com.” Very nice.

Fotolia
Fotolia accepted 12 out of 21 pictures that I submitted. Not bad.

Stock Photos, Royalty Free Stock Photography, Photo Search BigStockPhoto BigStockPhoto accepted 3 out of 21 that I submitted and they sent a detailed email explaining why they didn’t accept the pictures.  

Dreamstime
 
Shutterstock
Shutterstock needs 10 sample pictures.
 
StockXpert
StockXpert Needs 5 sample pictures Featurepics

DVD cover templates

Filed under: Packaging & Branding — silvasphoto @ 2:34 pm

I just recently started printing DVD case covers for my DVDs and CDs. 

Here are the links for the DVD templates.

A. Single-sized case. Download  http://www.digitalfaq.com/downloads/cases/single-dvdcase.zip
B. Slim single-sized case. Download  http://www.digitalfaq.com/downloads/cases/singleslim-dvdcase.zip 
C. AlphaPak 3-disc case. Download http://www.digitalfaq.com/downloads/cases/alphapak-3disc-dvdcase.zip
D. AlphaPak 4- or 5-disc case. Download http://www.digitalfaq.com/downloads/cases/alphapak-4or5disc-dvdcase.zip
E. AlphaPak 6- or 7-disc case. Download http://www.digitalfaq.com/downloads/cases/alphapak-6or7disc-dvdcase.zip
F. M-lock Slim6 case. Download http://www.digitalfaq.com/downloads/cases/mlock-slim6-dvdcase.zip

I edit it in photoshop to a canvas size of 8×12 inches then have it printed by a local photo lab on 8×12 paper and just cut the excess with a scissor or paper cutter.  (I find 8×10 is too small). 

Here are some useful measurements for DVD and CD cases.

Standard DVD Case Dimensions
      27.5 cm x 18.3 cm
      Front & Back: 13 cm x 18.3 cm
      Spine: 18.3 cm x 1.5 cm

Slimline CD Case Dimensions
      24 cm x 12 cm
      Front & Back: 12 cm x 12 cm

CD Case Dimensions
      24 cm x 12 cm
      Front: 12 cm x 12 cm
      Back: 12 cm x 14.9 cm. Divided into 3 parts – 12 cm x 0.6 cm for the front edge, 12 cm x 13.7 cm for the back and 12 cm x 0.6 cm for the spine.

Standard CD/DVD Label
      outer diameter: 118 mm      
      inside core: 40 mm

Fullface CD/DVD Label
      outer diameter: 118 mm      
      inside core: 17 mm 
      Exception: Verbatim Wide printable DVDs – they have an outer diameter of 119 mm.

Scan Resolutions
      recommended setting of 200 px/cm (508 dpi).

My Website Details

Filed under: Website Tutorial — Tags: , , , , — silvasphoto @ 2:34 pm

Here are the tools I use in my website.  Most of them are free unless otherwise specified cause I like freebies.  It is true sometimes that the best things in life are free. 

DOMAIN NAME 
I bought my domain name from Yahoo! Domains for $1.99 a year and I chose the domain name SilvasPhoto.com .  My other domain name BoudoirSC.com is from Netfirms and cost $5.95 a year.  For some reason, I couldn’t find the sale price of $1.99 anymore so I just chose a reputable domain name seller.

I think a good domain name is the most important thing if you want a professional website because that is what you put in your business cards, in your email and it is what you submit to web directories.  It just sounds more business-like and it costs $5.95 a year.

WEB HOSTING
My hosting used to be free from X10hosting.com .  I like x10hosting cause they’re free, they have PHP and mySQL databases, and they give you a huge space.  The thing I don’t like about them is that I have to post on their forum once every 2 weeks so my account does not get suspended.  Their server was also down for a number of times because they were upgrading or something and everytime I checked my website it was down so I was very upset cause I lose business and potential clients if the site is down.  Another thing I don’t like is they don’t have custom 404 pages wherein if a person goes to a page that’s no longer there, instead of redirecting them to my website, it redirects to x10hosting and their annoying ads which loses me my customers as well. 

So I finally switched to Mabuhayhosting.com/ where I got a 1 GB space for 1 year for only $14 because I got it during their Christmas sale.  Their regular price is only $1.99/month for the package that I have which is really not bad. They also have other packages like their Lite plan is $5.99 a YEAR.  Their server is in Dallas, Texas, United States and so far I haven’t had any problems with them yet. 

PHOTO GALLERIES 
Photo Galleries are done with JAlbum.net software.  Jalbum is a FREE software that you can use to create slideshows and photo galleries.  They have many different skins available.

Skins I used are Chameleon, Autoviewer and Simpleviewer.

I like Chameleon for http://silvasphoto.com/album/ because it allows me to not only display my photos but also to sell them.  This is really cool cause that’s what I’m in the business of anyway.  I just connect the album to paypal for them to handle the credit card transaction so I reduce my costs and therefore I can pass on more value to my customers.

If you find it hard to install JAlbum, you can also try http://backprint.com .   It’s really easy, you just upload your photos and they handle everything else including credit card processing, printing the photos and delivering to your clients.  They do charge 15% per transaction but it’s worth it cause they do all the other work for you.  You don’t pay a monthly fee so if you don’t sell anything, you don’t really pay anything.  It saves you time and gas cause you don’t have to run around going to the lab, going to the post office, etc.

CREDIT CARD PAYMENT
Credit card and other Payment options are by Paypal at http://paypal.com .  I want to switch to Google Checkout soon but since I have everything setup to paypal, right now it’s just more convenient for me.

WEBSITE STATISTICS 
My web counter is by Google Analytics at http://analytics.google.com .  Awesome stats and easy to install too.  I just put a tiny javascript code on my footer file and I include my footer file in all my files.

I check analytics religiously everyday and I monitor all the time all the referring websites and all the keywords that people use to come to my website.  I also check the most popular pages of my website. 

ADVERTISING 
I do a pay-per-click advertising by Google Adwords at http://adwords.google.com .  Basically, when people search for a word or phrase in google, there appears some sponsored listings at the top or the side.  That’s where my ads appear.  The good thing is that I don’t have to pay them if the link doesn’t get clicked so I don’t lose money if people don’t go to my website. 

MESSAGE BOARD
Message Board is a phpBB script.

BLOG 
My blogs are by wordpress.  I like them cause they allow me to put HUGE photos which are essential in a photographer’s blog.  Please view my other blog more catered to my clients at http://silvasphoto.wordpress.com

I used to be a web programmer so if anybody needs help with their website, you can hire me.  Here is my web programming portfolio.  http://silvasphoto.com/web.php

Visit my photography website!

Filed under: Website Tutorial — silvasphoto @ 2:33 pm

Please visit my website at Silvas Photography to view my portfolio and prices.  Email hontes@gmail.com or call (843)597-3518
Silvas Photography specializes in wedding photography, event photography and portrait photography.

  • Wedding Photography:  Bridal Portraits, Engagement Sessions, Boudoir Photography
  • Events Photography: Parties, Birthday Party, Corporate Events, Bar Mitzvahs, Family Reunions, etc.
  • Portrait Photography: Family Portraits, Maternity, Baby Photography, Child Photography, Senior Photography, etc.

I also do sexy boudoir photography and glamour photography, check out http://boudoirsc.com

We currently service the states of South Carolina, North Carolina and Georgia but are also willing to travel anywhere in the USA.

Photography Marketing advice

Filed under: Marketing Tutorial — silvasphoto @ 2:19 pm

I am subscribed to the following FREE newsletters and have found them useful.   They all try to sell you their ebooks and softwares but I have never tried them so I can’t really comment on them.

      http://www.profitablestudio.com/archive/archive.html
      http://www.parttimephotography.com/
      http://www.nynphotoschool.com/
      http://www.cjlewis.com/
      http://www.SixFigurePhotographer.com
      http://www.photobiz4u.com/
 
It depends on what type of photography you want to do.  The biggest thing really that has helped me a lot in photography and which actually got me my first gig (my first gig on my own, that is, cause I was a photographer for a portrait company before) is posting on Craigslist. 
 
If you need a bit of practice, offer some free photo sessions in Craigslist.  I have tried offering Free Engagement Sessions and got a good response.  I just give them the prints for free (at first I thought about giving a CD since it’s cheaper on my side but you lose out on reprint orders) and one of them actually bought the CD.  One of the couples that I did is actually booking us for their wedding. Also, it helps build the portfolio.
 
When you feel that you are ready, you can post ads on craigslist for pay.  If you go to Charleston, South Carolina craigslist (as well as other cities in SC and sometimes in NC and GA as well), you will see that I have 3 different ads running all the time.  One is for Weddings, which is what I focus on anyway and is my biggest earner, another is for Portraits and Events, which recently I just did my first birthday party (and it was a big one too, about 200 guests) and the other one is for Boudoir (which I have a separate website for now). 
 
Sometimes if I’m not busy, I look for people looking for photographers in craigslist and answer their ads.  I’ve managed to get some stock photography commission work on these.
 
A lot of my clients do come from craigslist and I know some people say this is the bottom of the market but for now, I’m still starting out, it’s really good.  And it helps my website get a higher ranking in google too.
 
I had my business cards printed in Vistaprint $3.99 for 250 pieces and I leave it at bridal shops and give it out to friends, other wedding vendors and to people I do events for.
 
What you can also do is you can go to bike events or any event and take pictures of people, then just give them your business card and tell them that they can order prints from your website.  Check out my client galleries at  http://SilvasPhoto.com/album/ which I made with http://jalbum.net (you have to install the software on your website).  Before I used jalbum, I used backprint.com (see http://backprint.com/silvasphoto ) cause you just upload your photos to them and they handle everything from credit card transaction to printing the photo and delivering to client.  It’s free, but they charge you 15% of the transaction if you sell something which is not too bad since they handle everything anyway.  It’s better than Pictage.com or smugmug wherein you pay a monthly fee whether you sell something or not.
 

December 7, 2007

Photography Packaging

Filed under: Packaging & Branding — Tags: , , , , — silvasphoto @ 2:24 pm

It is very important when giving your product to your client, whether it be photographs or albums or frames, that you package it in the most appealing way possible.  It might cost you a couple of extra dollars and a little bit more time, but it does add more value to your product.  It also adds to the customer experience and to the wow factor (remember on Christmas how exciting it is to unwrap presents?).  I mean, they went to a professional photographer!  The way they get their photographs should be different from the if they get their photographs from a family member.  The photo packaging also makes it seem like you care a lot more about the product and about the client.

It is also a great way for them to store and protect their photos and preserve their memories in an archival way.  And because the box that you are using to hold the photos are so beautiful, they will not throw it away and that makes it a great place to put your branding and your studio’s contact information.  Business cards do get thrown away or misplaced, but they will always know where they kept their wedding photos and the box where the studio’s name is. 

This is the exact photo presentation box that I use.  They are 4 1/2  x 6 1/2 x 1 1/2″ presentation boxes.  (If you need to put more photos in, there is also 4 1/2 x 6 1/2 x 3″ sizes )

http://www.perfectiondistributing.com/Merchant2/merchant.mvc?Screen=PROD&Store_Code=PDI&Product_Code=46Box&Category_Code=BAGPB

It’s very economical, it’s a great way to present 4×6′s (they also come in various sizes such as 5×7, 8×10, 11×14 and 16×20).   I have my studio name and contact information engraved on it so that everytime they show their pictures to their family and friends, my branding is there and they can see who took the photos.  I also tape my business card inside the box and put some loose business cards inside so that they can give it away to their friends. 

Then I put some gold or silver stretch bands on it or some ribbons and then put it into a black paper bag with some black tissue paper. 

The way the presentation of the photos is that I engage most of their senses:  the packaging is beautiful to the eyes, there’s a tactile contact with the experience of opening up and holding these precious photos, there’s an auditory sense to listening to the tissue paper, you can even add a scent to it like vanilla or a light perfume to give your clients an olfactory experience.   

You can purchase boxes, tissues, paper bags and gold or silver stretch bands from various suppliers but these are the ones I use.

Perfection Distributing
Michel Company
DNL photo

These companies also sell a lot of photo related products such as albums, frames, folders and folios.  If you are a photographer, you might want to request their free catalog that you can peruse over. 

They allow you to engrave your studio name into a lot of their products.

December 4, 2007

Photography Resources

Filed under: Photography Resources — Tags: , , , — silvasphoto @ 2:38 pm

Here are some links to digital photography resources.

Photography
http://www.simplephototv.com – videos created by photographers, for photographers
http://www.wedshooter.com – articles on wedding photography by popular wedding photographers
http://www.newschoolphoto.com/blogme – digital photography tools & tutorials
http://www.photolovecat.com – contributions to the world of wedding photography
http://mattantonino.com – Matt Antonino’s site for photographers
http://whattheduck.net – comic relief
http://www.robgalbraith.com/bins/index.asp – digital photography
http://www.betterphoto.com/allAbout.asp – everything
Universal Photographic Digital Imaging Guidelines – for digital newbies
www.mir.com.my/rb/photography/photography.htm – for luddites who still love 35mm film cameras
PhotoNotes.org – Canon EOS Flash Photography Info & many other articles

Magazines and Newsletters
http://www.ppmag.com – professional photographer magazine
http://www.rangefindermag.com – rangefinder magazine
http://www.wedpix.com – the WPJA’s monthly online magazine
http://www.wppionline.com – WPPI’s monthly newsletter for wedding & portrait photographers 
PDN magazine – great for the latest industry news and their annual wedding issue

Business
http://www.nppa.org/professional_development/business_practices/cdb/ – cost of doing business calculator

Photography Tips and Techniques
http://www.planetneil.com/faq/index.html – tips
http://weddingphotographyproject.wordpress.com – techniques for getting the images you want
http://www.photoshoptv.com – digital photography tips and tricks from photoshop gurus

Photography Lighting and Flash Tutorials
http://strobist.blogspot.com – lighting tools & tips
http://makelightreal.com/ – lighting tutorials
http://www.planetneil.com/faq/flash-techniques.html great resource on how to make your flash technique better.

Photography Backdrops
http://www.betterphoto.com/exploring/MakingBackDrops.asp – making backdrops

Adobe Photoshop Tips for Digital Photographers
http://www.atncentral.com/ – free actions
http://www.photoshopkillertips.com/ – photoshop tips
http://epaperpress.com/psphoto/index.html – more photoshop
http://www.photoshopsupport.com/ – more photoshop
http://www.radiantvista.com/video_tutorials/ – photoshop tutorials
http://www.photoshoptv.com/ – photoshop tv
http://www.russellbrown.com/tips_tech.html – photoshop tips

Websites about Photography Gear
http://www.the-digital-picture.com – a good site for some ‘hands-on’ canon gear reviews.
http://www.conraderb.com/flashrepair  illustrated tutorial on fixing your canon flash shoe

Feel free to add your favorite links in the comments below.

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